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The psychology behind economics: Cialdini's principles
How there is also psychology behind economics. Robert Cialdini describes in his book The influence of persuasion how you can encourage the customer to buy. In this video, his principles are framed within a number of psychological theories such as …
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How does marketing communication work?
How does marketing communication work? The evolution from the 1980s to the present.
The FCB model: which is first: wanting something, knowing something about it or buying something?
There is also a follow-up on how you can analyze advertising with …
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NATO: Knowledge clip
This short knowledge clip covers the following aspects and concepts:
- the Dutch and English abbreviation,
- origin and purpose,
- NATO as an intergovernmental organization,
- unanimity,
- article 5: If a NATO country is attacked, the other NATO countries come …
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Pareto Principle: Video
Video about the Pareto principle or the 80-20 rule. This economic rule is applicable everywhere and means that 80% of the outcomes are caused by 20% of the causes.
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Debating: False thinking
Which techniques are used and how can you recognize them or apply them yourself? The video focuses on errors of thought while arguing.
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How do you portray a speaker?
In this video you will get some tips on how to best portray a speaker in a video recording.
The images used in this video are from Pixabay . The video material was made by the addressee himself.
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Watzlawick Communication Axioms
Video about Watzlawick's communication axioms.
Students can view this independently.
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Media, branding and the brain: Lesson course
In this lesson a model of media is discussed that is similar to the communication model transmitter receiver. Then follows an explanation about the concept of branding. The final part is about how the brain controls our behavior and therefore …
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Milk in the Food Triangle: Exercises
You practice with this series of exercises at the place of milk in the new food triangle.
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Feeding techniques: Starch test
In this test, the students of the Nutritional Technology course at Ter Groene Poorte in Bruges show how to demonstrate the presence of starch in food products and explain why it can be important to know this. (Thanks to Ter Groene Poorte)
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Yeast test: What is the effect of yeast in bread dough?
The yeast test: What is the effect of yeast in bread dough?
Through this test, the students of the Food Technology study program at Ter Groene Poorte in Bruges show the effect of yeast in a preparation process. (Thanks to KlasCement and Ter Groene …
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What is the effect of baking powder on bakery products
The effect of baking powder.
The students of the Food Technology study program at Ter Groene Poorte in Bruges explain the effect of baking powder in a preparation process on the basis of this test. (Thanks to KlasCement and Ter Groene Poorte.)
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