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The psychology behind economics: Cialdini's principles
How there is also psychology behind economics. Robert Cialdini describes in his book The influence of persuasion how you can encourage the customer to buy. In this video, his principles are framed within a number of psychological theories such as …
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How does marketing communication work?
How does marketing communication work? The evolution from the 1980s to the present.
The FCB model: which is first: wanting something, knowing something about it or buying something?
There is also a follow-up on how you can analyze advertising with …
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NATO: Knowledge clip
This short knowledge clip covers the following aspects and concepts:
- the Dutch and English abbreviation,
- origin and purpose,
- NATO as an intergovernmental organization,
- unanimity,
- article 5: If a NATO country is attacked, the other NATO countries come …
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Pareto Principle: Video
Video about the Pareto principle or the 80-20 rule. This economic rule is applicable everywhere and means that 80% of the outcomes are caused by 20% of the causes.
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Debating: False thinking
Which techniques are used and how can you recognize them or apply them yourself? The video focuses on errors of thought while arguing.
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Watzlawick Communication Axioms
Video about Watzlawick's communication axioms.
Students can view this independently.
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Video (3)Teacher -
Ionization: Explanation video
This video explains how acids dissolve in water through ionization. This video can be used for distance learning or for students who were absent during class or also to support the course.
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Video (4)Teacher, Prevention advisor -
Easter Bunny: Drawing in Shaving Cream
Spread shaving foam on a mirror and get started with stereo drawing.
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Exercising memory and psychomotor skills
Take a good look at the movements that the others are making.
Then try to imitate them, in mirror image.Translated by
Video (21)Teacher, Learning mentor -
Get the ball: Eye-foot coordination
A fun activity in which the student has to try to get a ball through boxes under the feet.
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Video (5)Teacher, Learning mentor -
Sherborne: Practical examples
In this video fragments of a lesson Sherborne are shown.
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Video (8)Learning mentor -
Media, branding and the brain: Lesson course
In this lesson a model of media is discussed that is similar to the communication model transmitter receiver. Then follows an explanation about the concept of branding. The final part is about how the brain controls our behavior and therefore …
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